As a keen cyclist, Jim supports the Cycling BC organization and mentors youth and kids in the iRide program, which encourages health and sportsmanship. In addition, Jim spearheads a petition effort to the City to increase funding for the program. It is his goal to expand this program with a bigger headquarter, more equipment, and farther outreach, so that more people will be able to enjoy the joy of cycling and the great outdoors. Tony is also a regular supporter of Cycling BC. Influenced by his business partner, Jim's passion for the program, Tony donates regularly to support the program and participates in Jim's fundraising campaigns.